It is a common misconception that the most important part of a website is the landing page. What if we told you there is something even more important?
The Contact Us Form
Think about it, almost all the websites you would have ever visited must have had a Contact us/Visit Us/Reach Us form. Why should the Contact Us form hold such great importance in your websites? Let’s find out. We can’t deny that the landing page of your website must be given a lot of attention as that is the first page of your website that a potential customer/client/lead visits. If you’re reading this, you might have read a bunch of articles on “How to build the best Landing Page”. Now think about this, what is the point of an interesting landing page if visitors get turned off by the actual conversion form? A Contact Us form/page is a more valuable page than a landing page because not everyone visits the Contact Us form/page unlike the landing page. Only people who are really interested in, and find value in your business come to a Contact Page and they are more likely to buy your product or sign up for your service. So let's dive in and get those tips going.
1) Don't ask too many questions
Forms with unnecessary data collection can frustrate visitors and send them away. A good rule of thumb is to only add fields that are strictly necessary and relevant. Avoid asking sensitive information unless it is absolutely necessary. Don't forget to indicate optional fields. A study by HubSpot states that a form with 4 or lesser fields has a better conversion rate than one with more than 4 fields.
2) Add auto-detect too as many fields as possible
You can save your users' time by adding auto-detect to as many fields as possible in your form. This way, if the user has already stored certain information in his/her browser, the form automatically fills those fields with that information. By doing this, you're reducing more than half the hassle for the user and thus improving the chances of them submitting the form.
3) Try multi-step forms instead of a single form with many fields
Try to use multi-step forms to give a sense of simplicity or elegance to your visitor. Another study (who doesn't love studies?) proves that multi-step forms have a 300% higher conversion rate than a single lengthy form. Don't forget to add a progress bar on top so that they know they are not trapped in a seemingly never ending path of text boxes and data entry!
4) Place helper text for all fields and display clear error messages
Place helper text (also known as placeholder text) for all the fields and provide details like the format to be followed for the field or any other necessary information. Empty fields don’t give the customer motivation to complete the form and submit it. Also display error messages underneath the fields that depict clearly what went wrong and/or what is expected.
5) Add an enticing CTA button instead of a boring "Submit" button
Just adding a simple “submit” button fosters ambiguity in your visitor’s mind and they might wonder what happens after they enter all their information. Instead, try labeling the button with something like: “Yes, I’m interested. Send me a quote” or “Send me the free e-book”. And don’t forget to mention that you are not going to spam them with a bunch of mail, no one likes spam.
These are some of the most basic, yet important pointers to keep in mind while designing a form. Follow these simple tips to build an amazing form and get more conversions and engagement! Have any tips of your own? Let us know in the comments or on twitter!